What Is a Summit? How to Host One: 15-Step Checklist
Host a successful virtual summit with the help of our checklist. Get tips for producing online summits, from the initial strategy to the post-event review.
How to Write the Perfect Webinar Follow-Up Email [+10 Templates]
Learn how to write effective email follow-ups to drive conversions after webinars. Read more to get 10 webinar follow-up email templates.
How to Cancel an Event (+5 “Event Cancelled” Email Templates)
Learn how to cancel an event gracefully yet professionally. Use our "event cancelled" email templates to notify attendees and maintain brand integrity.
13 Webinar Engagement Strategies to Keep Audiences Invested
Try these 13 creative webinar engagement tips to capture and keep your audience's attention before, during, and after your next online event.
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What Is Partnership Marketing? Ultimate Guide 2025
Unlock the power of partnership marketing to boost lead generation and revenue. Get tips for partner marketing and drive your business growth.
16 Event Marketing Strategies for 2025 (+Examples)
Discover 16 powerful event marketing strategies to promote your next event. Get clear on types of event marketing and how to build a strategy.
What is a Teleconference, and How to Host One
Do you need to connect with colleagues or clients but can't meet in person? Learn what a teleconference is and how to set one up.
21 Webinar Best Practices for an Engaging Event
Use our guide to webinar best practices to plan successful online events, engage your audience, and build your pipeline.
16 Best Lead Generation Tools (Inbound & Outbound)
Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.
Ultimate Guide to B2B Event Marketing - Best Practices
Learn how to leverage the power of B2B event marketing to promote your brand, product, or service. Discover best practices and top marketing tactics.
Webinar Benefits: How to Supercharge Your Marketing Strategy
This article explores the benefits of webinars that go way beyond social distancing. Read to find out how to build authority in your market, grow your brand, and more in this article.
Customizing Emails with HTML and Variables
Customizing your emails is easy with our new updates. In this article find out how to use HTML and variables when editing your emails.
Automated Webinars: Benefits compared to Live Webinars
In this post, you will learn about Automated Webinars vs Live Webinars and how to set them up.
5 Ways to use Automatic Redirect After your Webinar Ends
Leave a lasting impression by adding automatic redirects to the end of your webinars. Here are five ways you can use this feature in your presentations.
Account-Based Marketing Campaigns: Types, Tactics & Examples
Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.
Demand Generation vs Lead Generation: How & Why to Use Both
Learn the key differences between demand generation and lead generation. Find out how to use both strategies to grow your business.
How to Create an Ideal Customer Profile (ICP) [+ Template]
Discover how to create an ideal customer profile (ICP) for your business. Learn to use the framework for successful B2B marketing & sales strategies.
How to livestream your online event?
Here is a step-by-step guide to livestreaming for beginners. Everything you need to know to successfully live stream an event for your audience online.
What Is Field Marketing? Tactics, Benefits, and Metrics
Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.
Demand Generation Tactics: 10 Strategies to Boost B2B Leads
Learn how to build a successful B2B demand generation strategy with 10 proven tactics. Attract more interest, capture more leads, and grow your revenue.
8 Trending Webinar Topics For Marketers in 2023
Finding new webinar topics can be tough. In this article, we cover a few tips to come up with engaging webinar topics–plus 8 webinar ideas your audience will love.
11 Best Demand Generation Tools to Boost Traffic & Leads
Explore the best demand generation tools for B2B businesses. Attract your target audience and drive growth with the right tools for your marketing team.
10 Event Marketing Trends for Success
Get ahead of the curve with this breakdown of the top 10 event marketing trends of 2023 to maximize attendance and increase conversions.
12 Best Video Hosting Sites for Business (Free + Paid)
Discover the 12 best video hosting sites for business, with options for free and paid services. Find the ideal option to upload, record, and share videos.
Create a Webinar Dashboard With Google Spreadsheets
In this tutorial, I will show you how to create a simple webinar dashboard using a Google Spreadsheet. I've also included a free spreadsheet template!
How to Make Webinars More Interactive
Host interactive webinars that engage your audience and increase conversions. Plus, get expert insights to help you put these tips into practice!
Complete Guide to Hosting Successful Virtual Recruiting Events
Virtual recruiting events take preparation and creativity. Discover everything you need to know, including how to get set up and ideas for boosting engagement.
How to Run a Roundtable Discussion in 11 Steps
Discover how to lead a successful roundtable discussion. Get tips for in-person and virtual events and use our step-by-step plan to host an engaging event.
Webinar Dry Run: Getting Ready for Your Event [Checklist]
Learn why a webinar dry run is so crucial to the success of your live event, and get practical tips for hosting a practice session beforehand with Livestorm.
How to Plan Virtual Events That Put Your Company on the Map
Virtual events can be a great way to build engagement. Learn how to plan one with a checklist and get tips on how to get the most out of your virtual events.
8 Examples of Webinar Landing Pages That Convert & Tips to Create Your Own
Supercharge your event attendance by learning from these webinar landing page examples and our top tips for creating your own in 2023.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.