How to Write the Perfect Webinar Follow-Up Email [+10 Templates]

You pulled out all the stops and put on a great webinar chock full of awesome content and interesting speakers. While you might be ready to kick up your feet and let out a sigh of relief, your work isn’t done.

A successful webinar strategy doesn’t end when the webinar ends.

To drive engagement and conversions, you must craft compelling and relevant webinar follow-up emails.

In this article, we’ll share webinar follow-up tips and tricks, and 10 email templates to help you get started.

Why webinar follow-up emails are so important

People are busy and attention spans are short (8.25 seconds, to be exact).

Even with the best webinar content in the world, registrants likely won’t take the next step (to get a demo, consume more resources, etc.) until prompted to do so.

Webinar follow-up emails enable you to continue the conversation and drive more engagement.

These emails can be written in a variety of different styles and formats. You can thank attendees for showing up, provide special offers, share related resources, and more. The opportunities are endless.

How to write engaging webinar follow-up emails

When creating a webinar follow-up email, there are a few important elements to consider:

The subject line: This is one of the first things recipients will see when getting an email. You want it to be compelling enough for them to want to open the email.

The sender: Will you send your email from an individual or a team? Will it come from someone in sales or marketing? These are all important questions to consider when crafting an email.

The email copy: You got your registrant to open the email! Now get them to stick around by providing valuable resources and next steps.

Check out our latest ebook for even more tips and tricks on crafting engaging webinar follow-up emails.

Now that you know why following up with webinar registrants is so important, let’s dive into 10 webinar follow-up templates.

10 webinar follow-up templates

Template #1: Thank you for attending

Make your webinar attendees feel appreciated with a timely thank you message. Be sure to include the webinar recording and related assets so attendees can review the materials on their own time.

These types of emails typically draw a lot of attention. ActiveCampaign's webinar follow-up emails have a 58% open rate.

Here’s an example

Hi X,

Thanks so much for attending our recent webinar, [name of webinar]. We hope you enjoyed it and walked away with new ideas!

Here’s a quick recap of what we discussed and the links to the webinar recording and slides.

• Key takeaway 1
• Key takeaway 2
• Key takeaway 3

Webinar slides [linked] | Webinar recording [linked]

Let us know if you have any questions, we’re here to help!

Best,
X

Here's an example of a thank you email we sent to attendees.

💡 Want to create your own thank you emails in Livestorm? Here’s how.

Template #2: Thank you + gift

Sending a thank you message to attendees is a great first step. To further show your gratitude, you can follow up with a gift.

This works great for smaller or more intimate webinars with only a handful of attendees. Sending a token of appreciation facilitates a stronger connection between you and your prospects or customers.

Here’s an example

Hi X,

Thanks so much for attending, [webinar name]. We’re glad you could make it and hope you enjoyed the content and discussion.

To show our appreciation, here’s a $15 Starbucks gift card.

Thanks for being part of our community, we look forward to more great conversations.

Cheers,
X

Template #3: Sorry we missed you/no show

In an ideal world, all your webinar registrants would attend the live event. However, we all know that’s not the case. On average, webinars have a 46% attendance rate so over half of your registrants may not attend live.

However, that doesn’t mean they don’t want the content! Make sure you still follow up with people who couldn’t attend and share the webinar resources.

Here’s an example

Hi X,

Sorry we missed you during our recent webinar, [name of webinar].

Here’s a quick recap of what we discussed and the links to the webinar recording and slides.

• Key takeaway 1
• Key takeaway 2
• Key takeaway 3

Webinar slides [linked] | Webinar recording [linked]

Let us know if you have any questions, we’re here to help!

Best,
X

Here's an example of a no-show email we sent to webinar registrants who didn't attend the event.

Template #4: Related Resources

Position yourself as the expert in the space and continue to add value for your registrants by sharing more helpful resources.

Related resources make a great webinar follow-up email on their own or you can share this information in combination with one of the above templates.

Here’s an example

Hi X,

Thanks for registering for our recent webinar, [webinar name]. Since you’re interested in x, we thought you may also enjoy some of our other resources.

• Resource 1 + quick value add from the resource
• Resource 2 + quick value add from the resource
• Resource 3 + quick value add from the resource

Let us know if you have any questions!

Best,
X

The team at Forma.AI does a great job of providing their webinar registrants with additional information.

Template #5: Speaker highlight

You’ve likely spent a great deal of time sourcing speakers for your webinar, inviting the best and brightest in the business. This is a huge value add to your audience.

Make it easy for your registrants to follow and continue the conversation with speakers by sharing their information in a follow-up email.

Here’s an example

Hi X,

Thanks for registering for our recent webinar, [webinar name].

We hope you enjoyed the content. As a reminder, you can access the webinar recording here [link].

Want to learn more from today’s panel guests? Follow them on LinkedIn here.

• Guest 1
• Guest 2
• Guest 3

Best,
X

The team at Forma.AI does a great job at showcasing their awesome panel guests.

Template #6: Special offer related to your business/product

Who doesn’t like to feel special? Give your registrants the VIP treatment by offering them something of value for signing up.

This could be a 1:1 consultation, an extended free trial of your product, or whatever is most applicable to your business.

Here’s an example

Hi X,

We appreciate you signing up for our recent webinar, [webinar name].

As a token of gratitude, I’d love to offer you an extended free trial of our product.

You’ll be able to test out the functionality for 2 months (instead of 30 days) to see if it’s the right fit for you.

Here’s a quick overview of what you’ll be able to do with x product:

• Key functionality
• Key functionality
• Key functionality

[screenshot]

If you have any questions, reply to this email, and I’d love to chat.

Template #7: Invite to upcoming webinars and events

You know you put on great events, so why not promote more of them?

Tap into an already engaged audience by sending them updates on upcoming webinars and events. This helps drive repeat attendance and keeps you top of mind.

Here’s an example

Hi X,

Thanks so much for registering for our recent webinar, [webinar name].

We have a whole bunch of new webinars coming up in the next couple of months that we thought you might enjoy.

Here’s what’s on deck:

• Webinar name, date, and link
• Webinar name, date, and link
• Webinar name, date, and link

Sign up directly through the link above, or reply to this email, and I’ll get you added to the list.

Best,
X

The team at ActiveCampaign employs this type of webinar follow-up mail. Here’s what it looks like:

Template #8: Gather feedback

Want to make your future webinars even better? Collect feedback from your audience.

After the event ends, email your attendees and ask them what they liked and what could be improved. This is a great way to start a conversation and create even more compelling webinars in the future.

Here’s an example

Hi X,

Thanks again for attending, [webinar name]. We’d love to know what you thought!

If you have a minute, we’d love to know:

• What went well
• What could be improved

We’d appreciate a reply to this email with your feedback, so we can continue to create great content.

Thanks,
X

You can ask for open-ended feedback or direct attendees to fill out a survey. The team at FormaAI asks their attendees to take a 1-minute survey, so they can continue to improve.

Template #9: Take action

After hosting a webinar, registrants will be more familiar with your brand and product.

This may be a good time to follow up and offer product-specific next steps, like getting a demo or starting a free trial.

Here’s an example

Hi X,

Thanks for registering for our recent webinar, [webinar name].

As a recap, we discussed:

• Takeaway 1
• Takeaway 2
• Takeaway 3

If you’d like to learn more about how our product helps with x, you can book time with our team here [demo link].

Look forward to chatting!

Best,
X

Template #10: Sales follow-up

That brings us to our last and final template, the sales follow-up approach.

Most of the templates shared above are sent from marketing teams. However, having your sales team send 1:1 follow-up emails can be an effective way to continue the conversation.

Here’s an example

Hi X,

I noticed that you signed up for our recent webinar, [webinar name].

I’d love to know what you thought and if it impacts how you’re thinking about [related business challenge].

Looking forward to hearing your thoughts.

Talk soon,
X

Continue the conversation

Hopefully, you walked away with new ideas and inspiration to continue the conversation with your webinar registrants.

Now, it’s time for you to get started building your own webinar follow-up emails.

Using webinar software like Livestorm, you can easily customize webinar follow-up emails to drive more engagement.

Sign up for your free Livestorm account today.