18 Unforgettable Webinar Titles & How to Create Your Own

As a creative marketer, you’ve probably been tasked with organizing and hosting a webinar to promote your brand, establish thought leadership, and create networking opportunities.

The first and most crucial step? Giving your webinar a title that attracts attention and boost registrations.

Use our guide to come up with creative headlines that are on brand and spark the right level of curiosity.

How to create great webinar titles that convert

Before they register for your webinar, participants need to know that the event is on a topic they care about by a brand they trust. To do this, you’ll need an eye-catching title that accurately represents both your brand and the online event.

Creating compelling webinar titles that convert requires some brainstorming and a review to your brand's style guide. In addition, you’ll want to:

• Use the most relevant keywords
• Write descriptive copy
• Keep messaging on-brand
• Focus on your audience
• Make it concise

Let’s dive in.

Use the most relevant keywords

One of the best practices for webinars is to stick to one or two main keywords that align with the main topic. This is a search engine optimization (SEO) best practice that ensures your webinar is easy for participants to find.

If you’re struggling to pick relevant webinar topics and keywords, create a poll on Instagram stories or survey connections on LinkedIn to find out what they’re most interested in learning more about.

Write descriptive copy

To make your webinar promotion seamless, clearly describe the topic in the title. Tease the value they'll gain from attending the event.

Draft concise yet compelling copy for your webinar’s title and description. Come up with a few variations and select the one that best describes your brand, webinar, and topic.

Pro tip: Consider how the webinar title will work as a subject line in your email marketing campaigns. If it's likely to make your audience click to read, you're on the right track.

Keep messaging on-brand

For best results from your webinar marketing, use on-brand messaging in the title and description for your webinar. Refer back to your brand's style guide and guidelines for your brand voice.

To drive more registrations, use language that neatly aligns with your brand and clearly expresses the topic and the outcomes of the event.

Focus on your audience

Your audience should be top of mind when creating webinar titles and confirming the messaging. Make sure your title and messaging align with your target audience and event objective so that it makes them want to register and attend.

Keep your audience's pain points and goals in mind when you brainstorm titles of your webinar. Think about their buyer's journey and aim to meet their needs from the discovery stage to the decision stage.

Pro tip: Focus on your audience's goals and challenges when developing your webinar outline too. This way, every moment of the event will capture your audience's attention, helping them learn relevant information and solve real problems.

Make it concise

Your webinar could be the most interesting or most valuable online event in the world. But if the title is too long, your target audience might not take time to read the whole thing before clicking away. Don't be afraid to keep it concise.

Make sure your webinar’s title works in your favor by keeping it short and sweet. You don’t want to oversell, overwhelm, or over-inform your audience. Otherwise, they might not be intrigued enough to click on it to find out more.

Pro tip: Webinar software like Livestorm makes hosting interactive webinars easy with engagement features like live polls and chat, Q&A sessions, virtual whiteboards and backgrounds, and emoji reactions. Use these features to engage your audience, increase awareness of your brand, and spark interest in your next webinar.

Create great webinar titles with Livestorm

Webinar titles don't have to be difficult to develop—and you don't have to come up with them from scratch. Use Livestorm's free webinar title generator to help you create titles and outlines that align with your topic, audience, and tone of voice.

Then, use our webinar platform to host your event. With Livestorm, you can organize live events, create on-demand content, and market your webinar—all from one platform.

Sign up for a free Livestorm account and set up your first webinar today.

Catchy webinar titles examples

Part of any successful webinar is the appeal of its title. You want your audience to know what it’s about, and why it’s important, without revealing all your cards.

Too often, businesses can’t strike this fine balance, making it a pretty common webinar mistake.

Below, we’ve shared engaging webinar titles for various industries to inspire you. We've also come up with frameworks to help you create your own catchy titles more efficiently.

Examples include:

• Marketing webinar titles
• Cybersecurity webinar titles
• Education webinar titles
• Covid webinar titles
• Financial webinar titles
• Business webinar titles
• Real estate webinar titles

Let’s get started.

Marketing webinar titles

For marketing webinar titles, it’s important to hone in on which aspect of marketing your webinar will focus on and why participants should watch your webinar over the rest. We like the following examples:

1. “Guided Selling: Transforming Sales Management Through AI” (HubSpot)
2. “How the CMOs Role is Changing: Be More Customer-Centric” (Gartner)
3. “Do You Know Who’s Watching? Using Engagement Data in Your B2B Video Marketing” (Content Marketing Institute)

Here are a few more ideas to get you started:

• Tips and tricks to ace your insert marketing tactic/strategy here
• Delivering benefit with your company
• Improving marketing topic with your company
• Best practices for marketing practice with your company
• Marketing strategy to help your target company do action
• Everyday marketing strategy hacks for target company

Cybersecurity webinar titles

Cybersecurity webinar titles are much more limited in scope, as they typically name the companies involved in the webinar, the name of the overall conference, and often, the year. For example, ‘XYZ Conference 2022: Cybersecurity topic’. Other, more creative examples we love include:

4. “How McDonald’s Keeps Security Awareness Fresh and Relevant” (proofpoint)
5. “How to Stop Your Data from Leaving with Employees” (proofpoint)
6. “How to achieve cyber security readiness: Lessons from Silicon Valley and the Pentagon” (Cyber Security Hub)

Here are some more ideas to get you thinking:

• Cybersecurity: the future of topic and how to prepare
• Protect your target company from home to office with your company
• Cybersecurity: defending against cyber threat with your company
• Introduction to cybersecurity topic with speaker/company
• Getting started with your company’s feature/product to minimize attack

Education webinar titles

For educational webinar titles, you’ll need to highlight what you're teaching or talking about and why it's relevant or important to your audience. Some of the best webinar titles for education include:

7. “Laptops and Learning: How Schools Are Making the Hard Transition to 1-to-1 Computing” (Education Week)
8. “Human Skills are Not Just “One More Thing”: Reviving Your School Culture” (edWeb.net)
9. “How Classroom Conversations Engage, Enrich, and Empower Students” (ascd.org)

Here are a few examples to help you think of your own:

• An educator’s guide to subject
• Tackling the education problem crisis in number steps
• Education subject: topic and the impact on topic
• Navigating type of learning from the inside out
• Supporting students to build education topic to learning

Financial webinar titles

When coming up with interesting financial webinar titles, be specific about your topic and use your company in the title when appropriate to drive recognition and credibility. Some memorable examples we like are:

10. “The Gartner CFO Playbook for Inflation, Recession, and a Tight Labor Market” (Gartner)
11. “A Proactive Approach for CFO Capital Allocation Decisions That Drive Value” (Gartner)
12. “Breaking the Climate-Finance Doom Loop” (Finance Watch)

Some other ways to approach it include:

• Topic process improvement: how topic is changing the game
• Simplify decision-making in finance topic for financial services
• Finance topic innovations for 2022
• The 2 finance trends finance leaders must understand

Business webinar titles

Similar to finance headlines, business webinar titles need to be focused on the specific type of business, or role, and what you’re trying to help attendees achieve. Some great actionable examples include:

13. “CFOs, Use Your Personal Brand to Influence Business Strategy” (Gartner)
14. “The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI” (Harvard Business Review)
15. “Compassionate Leadership: How to Do Hard Things in a Human Way” (Harvard Business Review)

Here are some other examples:

• How to develop a business strategy/model with your company/speaker
• A business strategy for insert benefit
• How business strategy can help target company
• Subject: How to topic to reach result

Real estate webinar titles

When coming up with creative webinar titles related to real estate, try to give potential attendees an idea of where (geographically) your focus is, and why it’s important. Grab your audience's attention with examples like these:

16. “Future Proof Your Listings Pipeline in 2022” (Realestate)
17. “How a Newbie Can Start Building Wealth Through Real Estate” (BiggerPockets)
18. “Real Assets in a World of Real Inflation” (BMO Global Asset Management (EMEA))

Here are some more ideas:

• Real estate: Providing topic in an uncertain economic environment
• The real estate topic and tips on how to navigate it
• Secrets of selling to type of client
• How topic can reshape real estate in location
• Managing real estate risk with your company

Frequently asked questions about webinar titles

How does webinar marketing work?

Webinar marketing involves marketing your business or brand through online-based seminars that aim to educate and grow your audience. Webinars are a great marketing tool because they expand your reach, solidify your brand as a thought leader in your industry, and bring real value to your audience.

What makes for good webinar topics?

Good webinar topics are topics that are hyper-relevant to your brand’s and target audience’s objectives and address their needs. To come up with good, relevant webinar topics, try asking your audience what they’d like to learn more of on their preferred channels.

What are short webinars called?

Short webinars are still called webinars – they’re simply shorter. A webinar can range from 30 minutes to an hour – and no matter the length aims to inspire, educate, and expand its audience.