Increase attendance with these virtual event email templates.
Whether you’re hosting or attending, a virtual event is a fantastic opportunity to engage with an expert and learn about their experience and insight. For hosts, it’s also a great chance to promote speaking and presenting skills.
To make the most of your event and position your organization in the best possible light, you need to carry out careful research and develop a body of thoughtful questions.
So what are some good questions to ask a guest speaker for an entertaining, enlightening discussion? In this article, we’ll cover the best questions to ask presenters, including topics to avoid and tips to ensure a successful virtual event?
Access these 6 email templates to drive attendance to your virtual events.
Here are five of the best questions to ask guest speakers at your next online event:
Below, we’ll explore top ice breakers, deep dives, follow-ups, and closing questions.
You’ll want your guest speaker relaxed and forthcoming, which is why good ice breaker questions can be so important to set the tone of your webinar presentation.
One good way to put your guest at ease is to find some common ground. This could be a light chat about where you’re from or where you’ve lived. It could also be a story about your family, or it might be a shared interest or hobby.
Getting your guest talking about something lighthearted and personal can be a great springboard for further conversation. But the real value here is in getting you, your guest speaker, and the audience settled in and engaged.
So be expressive when showing your interest, and responsive to what your guest says. Remember, no matter how many people are viewing, you are your guest's most important audience member.
Note: these questions will give you some great ideas. But you’ll want to adapt many of them to your guest’s experience, which we discuss further below.
Access these 6 email templates to drive attendance to your virtual events.
Once you’ve got the ball rolling with a few icebreakers or areas of common ground, you can start probing more deeply into your guest’s experience.
If you can, find a surprising or curious fact about their work or past, such as an early success or hurdle. See if you can home in on this to glean something substantial and unique from your conversation.
The best follow-up questions help the conversation flow naturally while bringing further insight for the audience. Ask questions like the ones below to keep the conversation going.
But a great way to get even more value out of your discussion is to involve the audience. One way you can do this is with question upvotes.
With Livestorm you can invite audience members to add their own questions to the Questions Tab. Encourage attendees to upvote their preferred questions. Then, ask your guest whichever ones receive the most upvotes.
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Sign up for freeWhat are good questions to ask a presenter after a presentation? A few fun questions can be useful to end your talk on a fun, lighthearted note. You could also use a short video, gif, or image to wrap up the event on a positive note.
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The better you know your guest, the better you’ll craft original, relevant questions that will give real value to your viewing audience.
Even with limited knowledge of your guest’s background or expertise, you can still get your guest talking at length with open questions that consider their struggles, skills, and hopes.
Many of our most meaningful concerns are in fact universal issues. **Use your own experiences to help you formulate thoughtful questions., **
Whenever possible put yourself in your guest’s shoes to consider what obstacles they’ve faced. You may find that you’ve come up against similar challenges yourself.
During your webinar and as your discussion progresses, listen carefully and respond naturally to what they’ve said. Of course, remaining natural and spontaneous isn’t always easy when you have an audience, but with a prepared list of questions, you’ll have lots of good ideas to draw from.
Use this simple checklist to make sure you ask great guest speaker questions:
Having a long list of fantastic questions is vital to hosting a successful conversation with your guest speaker during your marketing event. But even more important is doing background preparation that allows you to best tap into their concerns, passions, and challenges.
Before the event, take time to:
Their LinkedIn profile will be a great place to start to find links to published work and interviews. Alternatively, you can simply send them a friendly email and ask them to point you in the right direction.
With a strong understanding of your guest’s professional journey, you’ll be in a good position to guide the conversation through the most interesting and relevant areas of discussion.
Now that you have a strong body of questions to work with, you can use your interview research to really get the most out of them. Let’s look at some examples of how you can adapt questions to a specific guest.
For our example adapted questions, we’ll imagine the guest speaker is Jenny Stewart, an edtech CEO who’s founded and grown a website providing online lesson resources for teachers.
Original Question
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Adapted Question
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How do you see the industry evolving over the next five years?
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Obviously, we’ve seen a huge amount of growth in online business especially over the last couple of years. You’ve already talked about how that’s affected EdTech to date, but how do you see it evolving further over the next few years?
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What are the biggest misconceptions about your work?
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You mentioned that as a CEO, people always seem to assume you have all the answers or that you’re an expert in every field. What other misconceptions do you think people have about what you do?
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What makes your job exciting?
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I think we can all tell you love your job, Jenny, so let’s get into that a bit more – what makes building a website for teachers so exciting? Where does that passion come from?
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What mistakes did you make then that you wouldn’t now?
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What you said Jenny about being naive seems very understandable for someone starting out. Were there any specific lessons you learned – what mistakes wouldn’t you make now, or what would you know to avoid?
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What other factors made a difference to your choices?
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So having a pool of expert teachers was crucial to building the resources, but what influenced your choices on which resources to create, or how to develop the platform?
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Would you make the same decision again?
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Even though your decision there was clearly a good one, would you make that same choice now? Has your decision-making process changed since then?
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There are no concrete rules on what not to do or ask during a virtual event. However, it’s usually best to avoid religion and politics. It’s also a good idea to tread carefully when it comes to potentially personal or sensitive subjects.
To be sure you’re on safe ground, consider connecting with your guest before the event starts. Ask if they prefer to avoid any areas of discussion.
During the event, don’t feel you have to urgently fill any pauses with your own thoughts or further questions. Instead, give your speaker the chance to think and reflect before giving you a response.
Also, don’t forget that the success of any virtual event depends on engaging your audience. While your speaker’s presentation will likely do a great job of that, you can also encourage audience participation wherever possible.
Question upvotes and multimedia shares are both great ways to encourage video engagement. With Livestorm you can also create polls to get the audience talking and see how much they agree or disagree with your guest on a particular subject.
Livestorm also supports reaction emojis during live events. Ask attendees to use them to express their support for or thoughts about webinar topics in real time.
Your goal with a guest speaker should be a relevant, engaging, and unique conversation. So the importance of careful guest research and interview preparation can’t be overstated.
Where possible, explore their professional history and see if you have any shared experiences you could touch on. You might uncover a surprising fact or opinion that serves as the starting point for your entire discussion.
To make the event more memorable for your audience, involve them in the Q&A process. Livestorm’s question upvotes, polls, and emoji reactions make it easy to involve attendees.
With thorough research, great questions, and audience participation you can host a successful, engaging virtual event.
Ask your guest speaker open questions about their career choices, the hurdles they overcame, and their plans for the future. You can also ask fun questions as icebreakers or to break up the conversation. Always listen carefully to your guest speaker, and ask follow-up questions that delve deeper into subjects they’ve raised.
Craft questions that directly relate to the speaker’s experience and topic of discussion. Invite the audience to suggest questions so they can engage directly with the presenter.
Avoid asking questions the presenter can answer with one word. Instead, raise open-ended questions that allow for deeper discussion.
Ask enough questions to fill the allotted discussion time. Depending on the length of the presentation and the amount of extra time, anywhere from five to 10 questions may be appropriate.
Most successful people have had to work hard and negotiate struggles or failure, so ask them questions about those challenges, what key moments made a difference to their fortunes, and what advice they’d give to their younger selves.
Build a network of contacts through work, forums, and social media – especially LinkedIn, where many professionals are also looking to grow their contacts and find partnership marketing opportunities.
When you identify a subject you’d like to discuss, search out specialists within those networks, and consider podcast hosts, influencers, and friends of friends. The best guests are experienced speakers, so also work out your budget and schedules before making contact with a potential guest.